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“The App Store has been an engine of success for app developers, in part because of the rigorous standards we have in place - applied fairly and equally to all developers - to protect customers from malware and to prevent rampant data collection without their consent.

“We believe in thriving and competitive markets where any great idea can flourish," the company said by email. The watchdog said it would consider whether Apple has a “dominant position" in app distribution for Apple devices in the U.K., and, if it does, whether the company “imposes unfair or anti-competitive terms on developers” that results in less choice or higher prices for consumers buying apps and extra.Īpple said it looked forward to explaining its App Store guidelines to the U.K. “So, complaints that Apple is using its market position to set terms which are unfair or may restrict competition and choice – potentially causing customers to lose out when buying and using apps – warrant careful scrutiny." “Millions of us use apps every day to check the weather, play a game or order a takeaway," Andrea Coscelli, the authority's CEO, said in a statement. The developers also complained that the company requires any purchases of apps, add-ons or upgrades to be made through its Apple Pay system, which charges up to 30% commission. Poland’s Office of Competition and Consumer Protection (UOKiK) has launched an investigation into the change in privacy and personal data rules on Apple devices. The investigation was triggered in part by complaints from app developers that Apple will only let them distribute their apps to iPhone and iPad users through the App Store.